Marketing Materials & Branding
for
MK JW Trophy

Led the logo design, promotional assets, and official photo and video coverage for both MK Blades and John Wilson Blades during the 2022 MK JW Trophy — the fourth event of the 2022-23 ISU Grand Prix. Skaters earned points toward qualifying for the 2022-23 Grand Prix Final. The entire project also had me working very closely with British Ice Skating, who were hosting the event.

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In addition to managing all event photography and producing athlete interviews for both MK and John Wilson, I also collaborated with Hyperice, a global recovery technology brand known for its innovative massage and percussion devices used by elite athletes worldwide. My role included creating content that highlighted their presence at the event.