Product Photographer,
Content Creator, & Branding
for
Instant Whites

From 2018 to 2019, I served as Head of Media for Instant Whites - marking my first official position leading all visual output for a business.
 

I was responsible for the full spectrum of content creation, including product photography, videography, brand imagery, and promotional materials across digital and print platforms. This role became a key stepping stone in my creative career, giving me the opportunity to flex my skills in branding, marketing strategy, and visual storytelling within a fast-paced commercial environment.
 

Working closely with the founders, I helped shape the brand’s visual identity across social media, laying the groundwork for product launches, social campaigns, and e-commerce success. It was a formative experience that sharpened both my creative instincts and my understanding of how visual media drives business growth.